Deputy Director of Marketing

You will lead their integrated, insight-led marketing across UK and international markets and support ambitious student recruitment and growth objectives.  Reporting to the Director of Marketing, this is a senior leader within the External Relations and Engagement Directorate. You will translate institutional recruitment priorities into effective audience-focused plans and lead specialist teams spanning digital marketing, CRM, media and faculty marketing. The role supports student growth and conversion across Further Education, Undergraduate and Postgraduate study, degree apprenticeships and distance learning. You will lead the continued development of ARU’s website and digital marketing strategy, oversee the institutional CRM roadmap and advance personalised engagement throughout the student journey. You will use data, automation, AI and predictive analytics to improve decision-making, conversion performance and maximise return on investment.  Working closely with faculties, recruitment colleagues, international teams, agents and external partners, you will bring insight to portfolio development and student growth planning.